How to share GA access and Product feed with Crescendo Lab to enable EC plan?

▶︎ We need what access to enable EC plan? 

1. GA's view access 

2. Product feed's file or URL

 

➤ Share Google Analytics view access - Setting Steps

1. Go to your Google Analytics account, and click the “Admin” button
2. Click “Account Access Management”
   
3. Click the “+” button
4. Click “Add users”
   
   
5. Fill in the email that your CSM provided (e.g [e-mail], please check with your CSM) and check “Notify new users by email.” Choose the standard roles as “Viewer” and click “Add.”
   
   

   🚨 Attention：

   1. Universal GA(UA) / GA4
      − Do not remove GA(UA) / GA4 permissions for sharing to Crescendo Lab.
      After you share the GA(UA) / GA4 "View" permission, MAAC needs permission to successfully collect data and show the performance. Therefore, if permission of viewing GA(UA) / GA4 is removed, which affects the report, Crescendo Lab will not assist in retrieving data. 
   2. Universal GA(UA)
      − If you only want to share data and performance from a specific Source for LINE, please refer to:
      Add a new view
      Create and manage view filters
      − If your plan includes E-commerce features, please make sure if you already install Enhanced Ecommerce in your Google analytics. Enhanced Ecommerce will be used for the feature "Retargeting" in the E-commerce Plan. For installation instructions, please refer to Google's official guide.
   3. GA4
      − If your plan includes E-commerce features, please make sure if the GA4 can track E-commerce relate data. "Customer Journey - Buy products" data comes from "Checkout" event, "Retargeting" data comes from "addToCarts"
   4. GA4 is fully supported through MAAC started from 2022 Q4, addressing the issue that Universal GA(UA) will no longer process new data from July 1, 2023. If you need to switch from Universal GA(UA) to GA4 , please contact Customer Support or your CSM for setting.

➤ Product feed

We support the following formats:

• URL (XML)
• CSV files
• FTP capture of specified location
  • Required fields in the feed: id, title, description, link, image_link, price, availability.
  • Choose must-one of three choices of fields from the brand, MPN, gtin.
  • Choose must-one of two choices of fields from google_product_category, product_type, and are compatible with the format of Google or Meta（Facebook） DPA dynamic ads.

Supplemental Information:

• Product feed format supported by Meta (Facebook): https://zh-tw.facebook.com/business/help/120325381656392?id=725943027795860
• Product feed format supported by Google: https://support.google.com/merchants/answer/7052112?hl=zh-Hant&visit_id=638291597355413693-2381777300&rd=1