The Conversational Engagement Platform - CAAC by Crescendo Lab delves deeply into conversational service scenarios for brands. Our goal is to provide more contact information to help brands establish a comprehensive customer experience, enable advanced interactions, and drive sales.
Crescendo Lab’s Marketing Automation Platform - MAAC has launched a membership card feature for e-commerce platforms. This allows brands to integrate LINE OA with e-commerce platform membership data, achieving seamless online-to-offline customer interactions. The new CAAC feature integrates e-commerce membership data into CAAC’s contact profiles, enabling brands to access more detailed membership information. This empowers brand representatives to easily understand the membership status of their contacts during conversations, providing more complete and personalized services.
MAAC x Membership card feature for e-commerce platforms：
Provide Chinese/English versions：
教學｜漸強實驗室 - 全方位電商 AI 助理 (行銷|銷售|客服) - CYBERBIZ
教學｜漸強實驗室 - 全方位電商 AI 助理 (行銷|銷售|客服) - SHOPLINE
教學｜漸強實驗室 EC 小幫手 - 91APP
教學｜漸強實驗室 LINE mini app x 輔翼 OMO 會員卡
Provide Chinese/English/Japanese/Thai versions：
Tutorials｜MAAC x Shopify member data binding integration
🌟 Highlights of Commerce Profile
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High-Value Customer Identification
- A new "Member" section has been added, providing information such as total spending, membership level, and assigned account manager. This enables account managers to quickly identify high-value customers and offer more personalized services.
- A new "Member" section has been added, providing information such as total spending, membership level, and assigned account manager. This enables account managers to quickly identify high-value customers and offer more personalized services.
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Order History Viewing
- A new "Order" section has been introduced to provide historical order records of the member. This allows account managers to review customer order histories at any time, facilitating preference analysis and enhancing service accuracy and problem-solving efficiency.
- A new "Order" section has been introduced to provide historical order records of the member. This allows account managers to review customer order histories at any time, facilitating preference analysis and enhancing service accuracy and problem-solving efficiency.
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Coupon Information Integration
- A new "Coupon" section has been added, displaying the customer's existing coupon details. This makes it easier for account managers to use coupons as promotional or conversion tools and offer customized pricing services.
- A new "Coupon" section has been added, displaying the customer's existing coupon details. This makes it easier for account managers to use coupons as promotional or conversion tools and offer customized pricing services.
➤ Target Users
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Brands Already Using the MAAC Membership Card Feature with the CAAC Platform
⚠️ Please note: This feature requires the new version of the membership card. If you have not yet switched the MAAC x e-commerce platform integration to the new membership card version, please contact your Crescendo Lab partner for assistance. ⚠️
➡️ Contact profile with commerce membership data
1️⃣ Brand has not yet integrated with any e-commerce platform
Contact profile will not show any data in Membership, Orders, and Coupons.
2️⃣ Brand has finished integrating with e-commerce platform
If the brand's MAAC has already integrated with the e-commerce platform, you can check member information, order details, and coupons in the contact profile.
Below are the supported display items and update times for each e-commerce platform:
⚠️ Notes:
- If the contact has not completed member binding on LINE OA, there will be no membership information.
- The displayed fields for membership information will vary depending on the e-commerce platform.
- If the member's order data exceeds 10 entries, only the most recent 10 orders will be displayed.
- Coupons will be displayed based on the nearest expiration date first.