DPM message is automatically calculated by MAAC system, each behavior of friends including browsing, adding to the shopping cart, purchasing, etc will be analyzed. The interactive process, using a large amount of data through machine learning, to predict the most interesting products of friends, to further enhance the click rate and purchase intention!
💁🏻♀️ Advantage
- Send the personalized, AI data-computed product recommendations messages.
➤ Plan Availability
This is an automation feature in the EC plan. If you're interested, please contact your CSM and we're happy to assist you!
▶︎ Setting Steps
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Set the name
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Select the segment to be sent
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Select the product feed to be used this time
🚨 Attention: Please ask us to help you upload your product feed before you can select a product feed. We support the following formats.
- URL (XML)
- CSV files
- FTP capture of specified location
Required fields in the feed: id, title, description, link, image_link, price, availability.
Choose must-one of three choices of fields from the brand, MPN, gtin.
Choose must-one of two choices of fields from google_product_category, product_type, and are compatible with the format of Google or Facebook DPA dynamic ads. - Set the text message on the top of product carousel content
- Set the notification message
- Set the number of recommended products you want to put in this time
- You can input a product ID or product name to push the specified product item. If no product ID is entered, the system will automatically recommend personalized products.
- Set the UTM parameters (you need to set them to track the performance of the result)
- If necessary, you can save it as a draft and come back later to finish editing.
- If the editing is completed, you can choose to schedule and set a specific time for pushing
- You can also choose to send immediately, when the system is ready, it will be pushed out immediately.
🚨 Attention: DPM messages are personalized to calculate the recommended products, so there is no action to send the test messages. If you need to check the DPM messages before sending DPM to friends, we recommend that you can first create a segment of testers only, and then confirm the content is okay.
▶︎ List and Performance
- After sending, you can see the performance of each DPM in the list, which will show the click rate, orders, and revenue.
- Use the export button to export the data of the DPM by selecting the time period.
- Click on the report icon of a specific DPM to see further detailed data
- Click on the trash icon to delete
- Click on the report icon of a specific DPM to view detailed data, and the number of products added to the cart will be displayed.
- You can also set a specific time period in the detailed report (if you set a specific time period, the data will automatically show the number of that time period)
- Use the export button to export the detailed data of a DPM.
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