What are unbound members? How to distinguish?

In the MAAC Member info, there is a "Customer ID" field. In the MAAC Friend Profile field, there is a field called "Customer ID". MAAC can determine whether a friend has a specific status by whether the field has a value, and display different rich menus and auto-reply contents.

➤How to distinguish between bound members and unbound members?
If there is a value in the Customer ID field, MAAC will determine that the user is a "bound member", as shown in the left part of the screenshot below. If the Customer ID field is blank, MAAC will determine that the user is not bound, as shown in the right part of the screenshot below.

➤How to make the Customer ID have value? Who are the bound members usually?

The bound member in the LINE environment is usually the official website member. Through the connection, it is possible to compare the official website member and the LINE user as the same person. Brands can use the spending, browsing history, and member attributes of official website members to interact with them on LINE for remarketing or lead conversion, further extending the Customer Journey and enhancing brand favorability.

In the following ways, you can make the Customer ID field have value and distinguish the bound members.

1. Use the e-commerce platform binding solution with MAAC: You can purchase the binding service developed by Crescendo Lab and the e-commerce platform. By binding in the LINE environment, the cell phone number of official website members can be automatically imported to the Customer ID field of MAAC for LINE identity matching of members. The e-commerce platforms that can use the MAAC binding function are 91 App and Shopline.
2. Importing values by using the MAAC Open API: If you have your own membership database, CRM, and CDP system, you can purchase the MAAC Open API function to input the membership number or cell phone number of the external database into the MAAC Customer ID field and compare the identity.
3. Manual import/input: If you have already matched the information and identity of some LINE friends and members in the official database, you can use the MAAC function Audience > Member to unify the data import. In addition, if there is any change in your data or if you are going to bind your LINE friends through the customer service staff, you can enter the binding key value (depending on the brand member data management mechanism, it can be cell phone number, email, ID card data, member ID, etc.) All of the above methods can be used to enter the bound member data into MAAC.

➤How to apply the bound function?

➤ Rich menu

Different contents can be provided according to the bound members and unbound members, for example, members' exclusive order inquiry, bonus inquiry, delivery notification, exclusive offer, VIP information, etc. can be presented in the bound menu to make further interaction with the official members and enhance the functionality of the official account.

➤ Auto-reply

When the same keywords are triggered and the time interval is triggered, it can present the welcome message and interactive content exclusive to the bound members, and also allow members to check related information and VIP exclusive offers.

For example, you can set a set of auto-reply to trigger the keyword "Latest offer":

• Unbound members: The content of the trigger is "Unbound members message", which is a limited-time free shipping promotion information
• Bound members: The content triggered is "Bound Member Message", which is a VIP exclusive buy one get one free event page.