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Tutorial｜MAAC Open API sends message push notifications

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    💁🏻‍♀️ The purpose of the MAAC - OpenAPI LINE Push Messages integration tool

    • Stage 1: Enable the automation marketing tool to call the MAAC for LINE push message notifications, such as "Shopping Cart Reminder," "Abandoned Browsing Reminder," "Repurchase Reminder," and "Birthday Gift Reminder," and more.

    • Stage 2: Send back information regarding whether specific messages were opened or clicked and the behavior labels from LINE to the database of the automation marketing tool. This allows for interaction with members who are not reached through LINE by other communication methods via automation marketing tools (e.g., SMS, Email, website, app push, web push, etc.). The behavior labels from LINE can be used as user segments for the automation marketing tool.

    ▶︎ To integrate the required information

    1. When activating platform services, the Crescendo Lab - CSM will assist you in enabling the MAAC Open API functionality within your solution. You can generate an Access Token through the MAAC backend interface using the following steps:

      1. Access the MAAC backend.
      2. Navigate to API > API token.
      3. Click the "Get token" button.
    2. Setting up message templates (template ID) within MAAC.
    3. Brands can independently create message templates within the MAAC backend. （📚 Review：

      Tutorials｜Template library）

    4. Configure the relevant settings according to the automation marketing platform used by your brand.
    💡 Reminder：
    - Please confirm with your dedicated Crescendo Lab Customer Success Manager (CSM) that Open API Zone 3 has been activated to support dynamic parameter APIs for single push and broadcast push notifications.
    - Please be attentive to the integration requirements of each automation marketing tool and configure the platform accordingly based on the data required for integration with that platform. If you need assistance, please reach out to the Crescendo Lab team for support.

     

    ▶︎ Example：

    MAAC Backend Message Templates and MAAC OPEN API - [Single Message Push] 

    螢幕快照 2023-10-18 下午2.57.16.png 

    • Taking Insider as an example, after obtaining the message template (Template ID), enter the Insider backend to configure various parameter names.
      Untitled step

    ▶︎ Where to find the click data for short links

    Short links are bound to the Template ID of the message, so their click data can be reviewed in the MAAC message performance report: https://maac.cresclab.com/apibroadcast

    The link details in that report list the performance of each individual short link:

    • Clicks: previously fixed at 0, they now show the actual number of clicks.
    • Two columns are added: "Unique clicks" and "Items added to cart". Unique clicks are calculated by MAAC from short-link click records and do not require a GA connection.
    • The link details list every short link in the message, including links that no one has clicked yet.

    The OpenAPI interface and integration are unchanged; this update only adjusts the data source and presentation of the report.

    👉 For how each metric is calculated and why the numbers change, see: FAQs｜Why Did My Unique Clicks Change?

    ➤ Related integration and connection documentation

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