Powered by DAAC AI analysis, ✦ AI Journey Insight delivers intelligent diagnostics for automated journeys. Once enough data has accumulated, AI can detect funnel drop-off points and logic anomalies, and provide prioritized optimization recommendations — helping you achieve business goals faster.
📚 Further reading: Feature Description | Omnichannel Customer Journey
Eligibility Requirements
AI Journey Insight is enabled on a per-journey basis. Each journey must meet all of the following conditions simultaneously before an Insight can be generated:
| Condition | Requirement | Notes |
|---|---|---|
| Journey status | Active or Paused | Draft and Ended journeys are not supported |
| Days running | ≥ 7 days | Enough data must accumulate to generate meaningful analysis |
| Total contacts entered | ≥ 200 contacts | Insufficient sample size prevents reliable analysis |
When conditions are not met, the AI Insight column in the journey list will show [Unavailable]. Once the journey naturally accumulates enough data, the feature will unlock automatically.
Journey List: AI Insight Status Column
The AI Insight column in the Customer Journey list gives you a quick overview of which journeys are ready to analyze or have completed analysis.
| Status | Description |
|---|---|
| Ready to Analyze | Eligibility requirements are met; no Insight has been generated yet. Go to the report page to start analysis. |
| Analyzing | AI Insight generation is in progress, typically taking 3–5 minutes. |
| Analysis Complete | Insight has been generated. Go to the report page to view the full analysis. |
| Update Available | The Insight was generated more than 30 days ago. Recent journey data may have changed — visit the report page to refresh. |
| Unavailable | The journey does not yet meet eligibility requirements (fewer than 7 days running, fewer than 200 contacts entered), or the journey status is Draft or Ended. |
How to Use
Step 1 — Confirm Journey Eligibility
Go to [Marketing Automation] > [Customer Journey]. In the AI Insight column of the journey list, confirm that the target journey shows [Ready to Analyze] or [Update Available].
Step 2 — Generate Insight
- Click the target journey to enter the journey report page.
- Click the [✦ AI Journey Insight] button in the top-right corner, or click the [AI Insight] tab in the report page.
- Set the analysis date range (defaults to the past 30 days; minimum 7 days, maximum 30 days; today's real-time data is excluded, and you cannot select dates before the journey's start date).
- Click [Generate Insight]. Generation typically takes 3–5 minutes. You can leave this page while it generates — the system will notify you via the notification bell when complete.
Step 3 — Review the Analysis
Once Insight generation is complete, the [AI Insight] tab displays the full analysis report. The report is composed of the following sections. Depending on your journey's structure and configuration, some section content or display conditions may vary:
① Overall Analysis Summary
The top of the report presents a core data overview of the journey, including:
- Funnel Health (by contact count): Total contacts entered, completion rate (reached the final node), and drop-off rate — giving you a quick read of overall journey conversion health.
- Conversion Impact (shown only when conversion events such as GA are configured in the journey): Attributed orders, attributed revenue, conversion rate, and other attributed behavior events (e.g., add-to-cart).
- Step-by-Step Node Performance (past 30 days): A table showing the number of contacts who reached each step node and the drop-off rate compared to the previous step, helping you quickly pinpoint where contacts are leaving.
② Contacts Reached per Journey Step
Displays the number of contacts who reached each step in the automated journey, intuitively showing how journey volume changes across nodes.
③ Message Performance
For each message node in the journey, key performance metrics are shown, including send count, undelivered rate, open rate, and click rate.
④ Problem Analysis
AI diagnoses the three issues with the greatest impact on your goals from overall journey data, and explains the likely causes behind each pain point — helping you focus on the areas most worth improving.
⑤ Optimization Recommendations
For each pain point identified, AI proposes three directly actionable optimization steps ranked by expected impact, so you know exactly where to start.
⑥ Node-Level Analysis Recommendations
An in-depth AI analysis for each node highlighted in the report. Recommendations are provided by severity level, including: Critical (action recommended immediately) / Warning (optimization suggested) / Healthy (performing normally)
Step 4 — Refresh Insight (if needed)
If the Insight was generated more than 30 days ago, a prompt banner will automatically appear at the top of the [AI Insight] tab, recommending you update the analysis to reflect recent journey performance. You can also click [Refresh] to manually trigger a re-analysis.
Cooldown period: Each journey has a 7-day cooldown after each generation.
・During Beta (through 2026/6/30): Refresh is not available during the cooldown period. You must wait until the cooldown ends.
・After paid launch (from 2026/7/1): Refresh can be forced during the cooldown period.
Overwrite warning: Refreshing will overwrite the current Insight. This action cannot be undone — please confirm before proceeding.
Continue Deep Analysis in DAAC
If the AI Insight results raise further questions and you need deeper data exploration, click the [Continue Analysis in DAAC] button at the top of the Insight report.
FAQ
Eligibility
Q: Why does the list show [Unavailable] and the [Generate Insight] button cannot be clicked?
A: All three conditions must be met simultaneously: journey status must be Active or Paused, the journey must have been running for ≥ 7 days, and the total number of contacts entered must be ≥ 200. If any one condition is not met, the status shows [Unavailable] and the button is disabled. Check the metrics on the journey report page — the feature will unlock automatically once the journey meets all criteria.
Q: The journey has been running more than 7 days and more than 200 contacts have entered — why does it still show [Unavailable]?
A: Please check the journey's current status. Draft and Ended journeys do not support AI Journey Insight, even if the data thresholds have been reached. Only Active or Paused journeys are eligible.
Q: The journey just started — when can I use AI Journey Insight?
A: The journey must have been running for at least 7 days and have at least 200 contacts entered before it qualifies. The system detects this automatically and unlocks the feature once criteria are met — no manual application is needed.
Operation
Q: How long does Insight generation take? Can I leave the page while it runs?
A: Generation typically takes 3–5 minutes. You are free to leave the page while it runs. The system will notify you via the notification bell when complete. You can also check the current status at any time by visiting the [AI Insight] tab on the journey report page, or by checking the [Analyzing] badge in the AI Insight column on the journey list.
Q: Can I customize the analysis date range? What are the restrictions?
A: Yes, you can customize it. The default is the past 30 days. Restrictions: minimum 7 days, maximum 30 days, and you cannot select dates before the journey's start date.
Q: Why is the [Refresh] button unavailable?
A: There is a 7-day cooldown after each Insight generation. During Beta (through 2026/6/30), refresh is not available during the cooldown — you must wait until it ends. After the paid launch (from 2026/7/1), refresh can be forced during cooldown.
Q: Can I still see the previous Insight after refreshing?
A: No. Refreshing overwrites the existing Insight and the action cannot be undone. Please make sure you have noted any analysis content you want to keep before proceeding.
Analysis Results
Q: Are AI Journey Insight results always accurate? Should I follow them directly?
A: AI Journey Insight is generated by AI and results are for reference only. We recommend combining these results with your own understanding of brand strategy, audience characteristics, and business goals before making optimization decisions.
Q: What is the difference between AI Journey Insight and DAAC?
A: AI Journey Insight is a quick one-click analysis built into the journey report page, focused on diagnosing funnel drop-offs and providing node-level actionable recommendations. DAAC is a deeper data exploration platform suited for custom-dimension cross-analysis and advanced tracking.
📚 Further reading: Feature Description | Omnichannel Customer Journey