Purpose

On the unified MAAC platform, you can use prizes to enhance engagement, motivate user interaction, and reduce block rates.

Prizes can be customized with images, availability dates, labels, and redirect buttons. Combined with the MAAC message editor, they can be deployed through broadcasts, auto-replies, and customer journeys across various touchpoints.

Prize Types

There are two main prize types:

Prize Coupons (five subtypes):
- Discount coupon
- Voucher
- LINE Points coupon
- Brand coupon
- Game coupon
Card Message:
Brands can design custom visual layouts to present prizes as static visual messages.

Prize campaign duration

For all prize types, the "Prize Expiration Time" is a required field. Brands can also optionally add a "Valid Period After Claiming" setting. The system will determine the actual validity period of prizes based on the following logic:

Feature availability period

Some prizes belong to add-on modules. If the add-on module's activation period expires earlier than either the "Prize Expiration Time" or "Valid After Redemption," the prize will expire early and display as "Expired."

Prize expiration time (Required)

Brands must set a clear prize end time (e.g., 2025/07/01 23:59)
This is the unified deadline for all contacts to use the prize, regardless of when users claim it. Once this time is exceeded, redemption is no longer possible
Redemption screen display (LIFF page): Expires at YYYY-MM-DD HH:MM

Valid after redemption (Optional)

You can set the redemption validity period calculated from the moment of claiming, with flexible time combinations (days, hours, minutes):
- Maximum of 999 days
- Maximum of 23 hours
- Maximum of 59 minutes
For example, you can set prizes to be redeemed "within 3 days of claiming" or "within 2 hours 30 minutes of claiming"
This feature helps create urgency for limited-time redemption, effectively improving conversion rates
Redemption screen display (LIFF page): Valid for: X days X hours X minutes remaining

Expiration Logic

If both a fixed expiration time and a validity after redemption are configured, the system will automatically use whichever expires first as the final expiration time.

Example:

Fixed Expiration Time: July 10
Validity After Redemption: 3 days
A user claims the prize on July 9

→ Final expiration time = July 10 (not July 12)

Recommended Use Case

For long-running campaigns, we recommend the following setup:

Configure a later Fixed Expiration Time to cover the full campaign period
Pair it with a Validity After Redemption to limit each user’s redemption window

This approach allows:

One-time prize setup (no need to update daily)
Stronger urgency and better conversion from users upon receiving the prize

Validity Period Logic

When both "Prize Expiration Time" and "Valid After Redemption" exist, the system will automatically take whichever expires earlier as the final expiration time.

Example:

Prize expiration time is set to 7/10, with a "Valid After Redemption" of 3 days
Contact claims the prize on 7/9 → Actual expiration time is 7/10 (not 7/12)

Usage Scenario Recommendation:

For long-running campaigns, we recommend setting a later "fixed expiration date" combined with "Valid After Redemption" to achieve:

Campaign setup only needs to be created once; no daily updates required
Effectively enhance contacts' sense of urgency and conversion motivation for prize redemption

Expiration Handling

Once prizes expire, they cannot be redeemed and will display an "Expired" notice on the user interface
All expired prizes will automatically be categorized into the "Expired" section under "My Coupons"

Redemption Methods

MAAC supports four redemption configurations:

General code:
Requires a list of codes to be uploaded. All users will receive a code and a redemption URL. Codes may be unique or duplicated. Redemption quantity is based on the number of uploaded codes.
Fixed code:
All users receive the same code. No need to upload a code list.
Unique URL:
Requires code upload. Each user receives a dedicated redemption URL. Redemption quantity is based on the number of uploaded URLs.
Unique URL + Code:
Requires code upload. Each user receives both a unique redemption URL and a code. Codes may be unique or duplicated.

Prize Ownership ("Owned" Status)

The Owned status appears only when a prize is distributed through Rapid Growth or Gamified Modules.

This status indicates:

The prize has been assigned to a user (i.e., the user has won).
The user has not yet clicked the "Claim" button to receive the prize.

Prizes marked as Owned are already attributed to specific users and should not be reused or reassigned.

Inventory Alert

MAAC supports Inventory Alert notifications:

The system regularly checks remaining quantity.
If the available quantity drops below the configured threshold or reaches zero, a notification email is sent automatically.
If the threshold value is changed and the quantity is still below the new threshold, another alert email will be sent.
Only one alert email is triggered per threshold breach.

Prize Status and Analytics Overview

In the Prize Management list, you can track distribution progress and real-time status through the following fields.

Prize Lifecycle Flow

The status of a prize progresses from left to right based on contact interaction:

Unowned (Stock) → Owned (Won) → Claimed (Opened) → Redeemed (Used)

Field Definitions

Field Name	Description
Uploaded	The total number of prizes imported (only displayed for "Upload Serial Number" or "Unique Link" types).
Unowned	In Stock: Remaining prizes that have not yet been won by or sent to a contact.
Owned	Won/Sent: The contact has received the prize but has not yet clicked the claim link.
Claimed	Confirmed: The contact has clicked the prize message and completed the claiming process.
Redeemed	Completed: The contact has presented the prize and completed verification (only applicable to "Redeemable Voucher" types).

Status Display: In addition to the quantities above, the system displays Active or Expired under the prize name based on the "Availability Period."
Revenue: If the prize involves a monetary value, the system automatically accumulates and displays it in the Revenue field.

Revenue Display

Discount Coupons:
- Brands with GA integration: shows a numeric value (or 0).
- Without GA: displays "-".
Vouchers:
- With prize redemption API: shows a numeric value (or 0).
- Without API: displays "-".
LINE Points / Brand Coupons / Game Coupons: always displays "-".

Reports & Management

Export Prize Details: Click the Export button on the right side of the report to view the detailed performance of each prize.
Add / Delete Serial Numbers: For prizes using the "Upload Serial Number" type, you can add or edit serial numbers as needed.

Data Update Frequency

List Page and Performance Overview: Updated hourly.

Configuration Steps

To configure and launch prizes, please refer to the following Help Center articles based on the prize type or use case:

FAQs

Are there any precautions when uploading codes?

Fixed codes do not support quantity limits. Suitable only when the same code is issued to all users.
To limit redemption quantity, use uploaded code lists:
- For example, to offer 500 codes with the value "Crescendo 100", you must upload a CSV file with that same value listed in 500 rows.
The system does not block duplicate codes. Please verify the code list before uploading.

What happens when both Prize Expiration Time and Valid After Redemption are set?

When both "Prize Expiration Time" and "Valid After Redemption" are configured, contacts will see two types of deadline reminders on the redemption screen (LIFF):

Display Item	Description	Example Screen Display
Valid Period (Dynamic Countdown)	Calculated from when the contact clicks to claim, based on “Valid After Redemption” setting	Valid for: 1 day 6 hours 31 minutes remaining
Fixed Expiration Time	Latest redemption deadline for the prize, based on “Prize Expiration Time” setting	Expires at 2022-12-31 23:59

What are the rules for expiration settings when creating prizes?

Prize Expiration Time: Required field - you must specify a clear end time when creating
Valid After Redemption: Optional field - you can set a validity period based on when users claim (e.g., valid within 7 days)

Can I modify the Prize Expiration Time after creation?

Yes, modifications are supported before the prize expires
After modification, all users (including those who have already claimed) will see the deadline updated to the "new expiration time"

Can the Valid After Redemption be modified after prizes have been claimed?

If "Dynamic Expiration" was checked during creation: Time can be modified, but users who have already claimed will still see the "original Valid After Redemption"
If "Dynamic Expiration" was not checked during creation: This setting cannot be added later, so the option will appear disabled

Can I limit users to only claim once?

MAAC currently does not support limiting claims to one per user. This restriction must be implemented through the brand's own website or e-commerce platform.

What happens when inventory runs out?

The system will display “All prizes claimed.”
Users will be unable to claim any more prizes.
This may result in user complaints. We recommend estimating inventory needs in advance and uploading sufficient quantities before launching a campaign.

When are inventory alert emails triggered?

When remaining inventory falls below the threshold, an email is sent within 1 minute.
Only one email is triggered per threshold breach.
If the threshold is modified and inventory is still below the new value, another alert email will be sent.