💁🏻♀️ Insider_Architect x Crescendo Lab_MAAC Integration purpose
- Phase 1：Allow Insider’s Cross Channel Journey builder tool Architect can trigger the crescendo LINE push message.Journey Example：Cart Abandonment, Browse Abandonment, Replenishment, etc.
- Phase 2： Return message performance data including opened/clicked, and LINE's attribute to the Insider UCD (Unified Customer Database) . Allow members who are not reachable to LINE can interact through other Insider communication channels (ex: SMS, Email, website, APP Push, Web Push, etc.), and allow LINE's attributes to be used as the User segment in Insider Journey Builder Tool (Architect).
▶︎ Necessary information for Integration
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- MAAC Template ID settings
- MAAC OPEN API - [ Single Push ] & token
- MAAC platform message layout design
- Related dynamic attribute settings
- LINE uid integration (IO/API)
▶︎ MAAC template & MAAC OPEN API- [ Single Push ] Example
▶︎ Detailed Instruction for Integration：
➤ Required information and preparations before integration
- Crescendo Lab CSM activate Open API (for clid/ MAAC Open API), and then give the token to Insider
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LINE uid
a. (IO Approach) Brand Partner IT provides line_uid IO via Insider IO
b. (clid Approach) Insider develops to obtain Line uuid and decrypts who is the user entering the Brand Partner’s website. -
Insider CSM creates a message template on the MAAC platform (it needs to be created by the partner itself later)
💡Reminder：Brand Partner needs to notify Crescendo Lab CSM to activate the MAAC platform access administrator rights to the Insider CSM. After the Insider CSM gets the rights, it will create a template for testing and a template id. - Insider TAM (Technical Account Manager) creates Call an API template in Insider’s Journey Builder Tool (Architect)
- Insider TAM (Technical Account Manager) conducted tests and confirmed that the Insider Journey Builder Tool (Architect) can successfully automatically trigger push LINE message via MAAC
➤ Formal use case setting
- Insider CSM and Customer Alignment Use Case Scenario
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Brand Partner create templates on the MAAC platform and Insider Inone Panel.
a. MAAC Platform - Template parameter writing （📚 Review：you can refer to the Crescendo Help Center | Message Template Library, review how to edit templates)
b. MAAC Platform - after saving template, note the template ID
c. Insider Inone Panel - Set parameter (Body)
- After completing the remaining settings in the Insider's Panel journey, all the settings have been finished.
🔑 Reference：Fashion Brand Partner Journey Use Case：Browse abandonment (EDM + LINE Push)