Tutorials｜SFMC Integration - LINE push messages setting

Creation Date: February 10, 2024

Created By: Crescender Lab

💁‍♀️ Advantage

Sending PnP/SMS+ messages via SFMC connector
Sending LINE Push Messages via SFMC connector
Integrating LINE contacts for smoother customization of marketing efforts

#️⃣ What is Saleforce Marketing Cloud

Salesforce Marketing Cloud is one of the largest providers of marketing cloud services tailored for medium to large enterprises. Essentially, it allows us to understand the functionalities encompassed within a marketing cloud and how it brings value to businesses. In simple terms, the core functionality of Salesforce Marketing Cloud revolves around automating customer journeys. Successful automated journey design can deliver personalized consumer experiences, with the engine behind these automated journeys being cross-channel data integration. Let's delve into how these three components address pain points in brand marketing operations and CRM.

Ref.：清楚解析Salesforce Marketing Cloud行銷雲3大功能！企業數位轉型必備

ℹ️ Please note that if you intend to utilize SFMC functionalities, ensure that you have requested the following permissions from the Crescendo team:

OpenAPI Zone 1
OpenAPI Zone 3
Webhook Zone 1
Webhook Zone 2
SMS+ API

▶️ How to setup MAAC x SFMC Connector - Create Key

⚠️ Please confirm that you have obtained the following information from the Crescendo team:

External Key: Required when creating key values.
Salt: Required when creating key values.

1. Login SFMC and click on Setup

2. Setup Home Data Management Key Management

3. Click on Create

4. Choose Salt input External Key & Salt save

▶️ How to setup MAAC x SFMC Connector - Message Module

⚠️ Please confirm that you have obtained the following information from the Crescendo team:

MAAC Line Message Package URL
MAAC PNP Message Package URL
MAAC Message Open Split Package URL
MAAC Split Package URL

5. Setup Home Click on Apps Installed Packages

6. Click New for setup new module

7. Fulfill New Package details > save

Name: You can enter it yourself for future identification purposes.
Description: You may input additional supplementary information as needed for future identification.

Name > You can enter it yourself for future identification purposes.
Description > You may input additional supplementary information as needed for future identification.
Once you have finished inputting the information > Save

8. On the module page click on "Add Component" Add Component

ℹ️ To ensure smooth operation of the LINE Push Message module, you'll need to create a total of four components. Please follow these steps repeatedly.

9. Choose Journey Builder Activity > Next

Choose Journey Builder Activity > Next 進入下一步

10. Input the information

Name: Customizable for ease of identification during operation
Description: Customizable description text for easier differentiation
Category: Select based on the current module configuration
Endpoint URL: Enter the corresponding Message Package URL

Input the information
Name: Customizable for ease of identification during operation
Description: Customizable description text for easier differentiation
Category: Select based on the current module configuration
Endpoint URL: Enter the corresponding Message Package URL

⚠️ Please note the required Category types for the following four different modules:

MAAC Line Message Package -> Category: Message
MAAC PNP Message Package -> Category: Message
MAAC Message Open Split Package -> Category: Flow control
MAAC Split Package -> Category: Flow control

▶️ How to setup LINE Push Messages in SFMC Journey

11. Click on Journey Builder

12. In Journey Builder Create New Journey

13. Click on Multi-Step Journey Create

# Journey Builder - Marketing Cloud

ℹ️ For more information, please check on SFMC Journey Builder Message Activities：Marketing Cloud Journeys and Automations

14. Pull MAAC Massage icon into node

15. You may change the name of node for future identification purposes

SFMC journey builder - Set message node name

In each message node of SFMC journey builder, you can fill in message event. If each node selects the same event, you can attribute these nodes together to see the total effect of this event.
Message template is a message template that has been created on MAAC. (Tutorials｜Template library)

▶️ Insight

ℹ️ Please note that the SFMC backend does not provide visibility into LINE message performance. Therefore, please review message effectiveness within the MAAC API Broadcast.The API push report is updated daily.

16. Through the MAAC backend's API push feature, you can track the effectiveness of LINE messages.

17. Through the API Broadcast, you can confirm the number of clicks on sent messages.

The name of each row in the API list page corresponds to the event name of each node in the SFMC Journey Builder.
The Trigger column corresponds to the "send message" in the message template.
Limitation: If it's "Open website URL" or a URL provided by the API, it won't be accessible.

ℹ️ For detailed message effectiveness information beyond the click-through rate provided in the OpenAPI Broadcast reports, please consider purchasing the "BigQuery Integrator" from the Crescendo team.

Ref.：Tutorials｜BigQuery Connector