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Tutorials｜MAAC x Shopify member data binding integration

  • Updated

    # Overview

    With MAAC x Shopify integration, brands can:

    • Bind Shopify members to LINE contacts using phone number or email
    • Sync Shopify member data (Customer ID, phone, email, birthday, gender, tags) to MAAC
    • Let members view orders, coupons, and membership card information via LINE
    • Set up notification messages that trigger automatically when members complete designated actions

    🚨 Important

    • Requires Shopify Grow, Advanced Plan, or Plus Plan
    • Data sync is one-way only: Shopify → MAAC. MAAC data will not be pushed back to Shopify
    • Activation requires completing the two setup phases below

     

    # Phase 1 | Preliminary Setup

    Step 1 | Confirm Your Shopify Plan

    Confirm that your store is on the Shopify Grow, Advanced Plan, or Plus Plan

     

    Step 2 | Request Installation from Crescendo Lab

    Notify Crescendo Lab to proceed with installation. Once complete, they will provide you with a module_token.

    📝 You can submit a request via the help widget in the bottom-right corner of MAAC, or contact your CSM directly.

     

    Step 3 | Install the App in Shopify

    Go to Shopify: Settings → Apps and sales channels → Shopify App Store

    Shopify App Store entry

    Search for "Crescendo Lab ‑ CRM x LINE" and click Install.

    Search and install Crescendo Lab app

    Enter the Module Token provided by Crescendo Lab.

    Enter Module Token

    # Phase 2 | MAAC Backend Setup

    Step 4 | Configure the Membership Card

    Go to MAAC → App Marketplace → Shopify → Edit to configure your membership card.

    MAAC App Marketplace Shopify entry

    Setting Description
    Membership Card Page Title Customize the display name
    Logo PNG format, 600 × 320 px, max file size 1 MB
    Background Color Customize to match your brand
    Foreground Color Background color for the member name section on the card
    Barcode Format Code 128 / Code 39 / EAN 13 / QR Code (optional)
    Member Benefits Link Optional
    FAQ Link Optional

    Membership card settings screen

    Step 5 | Add the Membership Card Link to Rich Menu or Auto-Reply

    🎉 Once all steps are complete, users can bind their Shopify membership via LINE and view their membership card!

     

    # Member Binding Flow

    Case A: User Is Already a Shopify Member

    1. Click the binding link and enter phone number or email
    2. Receive a verification SMS or email and enter the code
    3. Verification successful → Binding complete → Membership card page opens

    Case B: User Is Not Yet a Shopify Member

    1. Click the binding link and enter phone number or email
    2. Enter the verification code
    3. System detects non-member status and redirects to the merchant's LIFF page to register
    4. After registration, click the LINE OA binding link again to complete binding

    # FAQ

    Q: Is data sync two-way?
    A: No. Only Shopify → MAAC one-way sync is supported. Contact data in MAAC will not be pushed back to Shopify.

     

    Q: What Shopify member data is synced into MAAC?
    A: Customer ID, phone number, email, birthday, gender, and tags. Tags will include a prefix, e.g. shopify_bind_success.

     

    Q: How many orders can a member view on the membership card?
    A: Members can view orders from up to 60 days before the official integration date, with a maximum of 100 orders shown on the card. Additional orders can be viewed on the Shopify website.

     

    Q: Can email be used as the binding key?
    A: Yes, either email or phone number can be used for verification and binding.

     

    Q: LINE PNP messages can't trigger member binding — are there alternatives?
    A: Yes, brands can guide users to bind through:

    • Welcome message for new friends: Include the binding link with an incentive (e.g. "Bind your membership to receive 100 LINE Points!")
    • Rich Menu: Add the membership card link — unbound users who click it will be redirected to the binding page. The link is available on the membership card settings page after activation.

     

    Q: How can brands send messages to members by tier?
    A: Use tags to segment members by tier, then send targeted broadcasts accordingly.

     

    Q: What should I note before sending SMS+ messages?
    A:

    • Make sure "Phone Registration" is enabled
    • Ensure your account is topped up before sending notification messages or SMS

     

    Q: Can MAAC contact data be synced back to Shopify?
    A: No. The integration currently supports one-way sync from Shopify to MAAC only. Sending data from MAAC back to Shopify is not supported.

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