Tutorials｜Customer Journey ✨ New ✨
# 💁🏻♀️ Advantages
-
Enhance interaction and conversion for various marketing scenarios, cultivate audience loyalty, and create unique journey experiences to enhance personal and customized experiences.
-
Save your valuable work time, let your brand communicate automatically with the audience effortlessly.
-
The upgraded customer journey not only adds more conditions for contact behavior triggers on the website, including browsing web pages and adding products to the shopping cart but also adds branch conditions and more diverse node condition settings, making brand automated communication and customized experiences closer to the use of marketing scenarios!
- The Customer journey has increased the diversity of trigger conditions. In order to provide contacts with a better journey experience, the number of simultaneous running groups depends on the brand's plan, and we can support up to 350 groups running at the same time.
- A maximum of 30 nodes can be set for a single automatic journey, including the ending Exit node.
# ➤ Plan Availability
-
All MAAC Plans
-
If you want to use GA events (web tracking behavior) to trigger auto journeys, you must be a user of the e-commerce plan and have completed GA integration.
# ▶︎ Setting Steps
1. Click Create from scratch
2. Enter a Name, and Choose Whether to Operating Schedule
3. Choose whether to enable trigger limitation
4. Choose whether to enable message sending limitation
5. Choose whether to enable sleep mode
For example, if the sleep mode is set from midnight (24:00) to 8:00 in the morning, messages scheduled to be sent at 1:00 AM will automatically be postponed until after 8:00 AM.
6. After completing the basic setup, click "Save" to proceed to the next step.
7. Choose trigger conditions
If you want to trigger journeys using GA events (web tracking behavior), you must be an e-commerce plan user and have completed GA integration.
- Using tags as trigger conditions - To prevent contacts from triggering journeys repeatedly, tag trigger conditions will currently trigger only once within an hour. For example, if a friend triggers an automated journey at 12:00, and the brand adds tags to the friend again using "Bulk Add Tags" at 12:59, the friend will not trigger the automated journey.
- Using GA data events as trigger conditions - each contact will only be triggered once within 24 hours.
8. Trigger Condition - Tag Added
When a contact is tagged a specific tag. Brands can choose from MAAC or CAAC tags.
*Only can choose 1 tag once*
9. Trigger Condition - LINE Event- Open message
When a contact opens the designated focus broadcast
10. Trigger Condition - Page View
When a contact visits specific / any webpage.
11. Trigger Condition - Page View(Detailed settings)
Can also set the duration of each visit and how many times.
12. Trigger Condition - Add to Cart
When a contact adds specific / any product to shopping cart.
13. Trigger Condition - Purchase
When a contact purchases specific / any product.
14. Trigger conditions can be combined with filter conditions.
Filter conditions can be based on "all" or "any," just like the segment function, and you can add up to 5 filter conditions below.
15. Filter condition options
Choose to filter by tags, page view, add to cart, or purchase
16. Choose to filter by tags, brands can choose from MAAC tags or CAAC tags.
17. Click "Save" to return to journey settings.
18. Adjust the journey design screen size
Below the publish button, there are plus and minus signs to zoom in and out on the screen, and you can adjust the screen display by dragging the mouse cursor.
19. Choose the next node rule for trigger conditions.
-
Yes/No Branch - You can add "yes/no" branch conditions and then use tags and web tracking behavior to set the journey path.
-
Time Delay - You can design whether to wait for a specified time in minutes, hours, days, or weeks.
-
Scheduling time - you can design the sending time in minutes, hours, days, and weeks
-
Send LINE message - You can use the editor to design the message content to be sent.
20. Enter the node name.
Node names can help determine the design purpose of journey nodes in the future.
21. Choose to add conditions in branching condition
Can set up to 5 sets of conditions in branching condition, with options to match all or match any conditions simultaneously.
22. Branch condition
Branch conditions also use tags or GA data, such as browsing web pages, adding items to the shopping cart, and purchase behavior, for determination.
23. Branch conditions - tags
-
Can choose to determine based on having specific / not having specific tags or having any / not having any tags.
-
Can choose from MAAC tags or CAAC tags.
24. Branch conditions - Page view
Can choose to determine based on having previously viewed specific / not previously viewed specific pages or having previously viewed any / not previously viewed any pages, and select behavior for how many times, how many seconds each time, and within a specified number of days in the past.
- Due to the current delay of 24-48 hours in data transmission within GA4 itself, it is recommended that you use GA event data, including shopping, webpage browsing, and adding to the shopping cart, with a data range of at least 1 day or more.
- [GA4 Data Delay Statistics] According to our data engineers' research and testing, the detailed investigation data range is referenced below, providing you with a reference for setting up automatic journey wait times:
- Within 24 hours, 80% of the data will be delivered.
- Within 30 hours, 90% of the data will be delivered.
- Within 36 hours, 98% of the data will be delivered.
25. Branch conditions - Purchase
Can choose to determine based on having previously purchased / not previously purchased specific products, having previously purchased / not previously purchased any products, and select behavior within a specified number of days in the past.
26. Choose to add node in scheduling time
Estimated delivery times can be scheduled - specific times every day, week, or month
27. Complete journey setting, click "Publish" to schedule or run the journey directly
# ▶︎ List and Performance
28. View the journey list and performance data
-
Tabs at the top allow you to view journey settings with different statuses.
-
Use the search function below to find specific journey settings.
-
The central list enables you to open or close journey settings.
29. View detailed reports and edit/copy.
-
Click on the report icon to view detailed data for a single journey.
-
Click the ... icon to edit or copy the journey again.
30. Detailed report data
-
The top section allows you to select data for specific time periods.
-
Overview data provides information on the number of message pushed, open rate/counts, CTR/clicks, Unique CTR/unique clicks, items added to cart, orders, and revenue.
31. Detailed report settings
The lower section allows you to revisit the basic settings and journey settings for the journey.
32. Message Preview
During an ongoing journey, you can confirm the currently set message content through message preview.
Comments
0 comments
Please sign in to leave a comment.