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Tutorials｜Dynamic Product Message (DPM)（ EC plan ）

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    Dynamic Product Message (DPM) automatically analyzes customers’ product interaction behaviors in the MAAC admin panel, such as product views, add-to-cart actions, and purchase records. Based on large-scale behavioral data and machine learning models, the system predicts the products each customer is most likely to be interested in and dynamically generates personalized product recommendations.

    Before using this feature, you must subscribe to the data plan and complete the Universal GA / GA4 integration.

    With Dynamic Product Message, brands can further improve message click-through rates, product purchase conversion rates, and deliver more personalized product content tailored to each customer’s interests.

     

    # Key Features

    • Send personalized, AI-powered product recommendation messages
    • Automatically recommend products based on customers’ product interaction behaviors
    • Display recommended products in a carousel card format

     

    # Product Feed Field Requirements

    All product information displayed in Dynamic Product Message is sourced entirely from the Product Feed. Before creating a product catalog, please make sure the Product Feed format is correct and includes all required fields.

    MAAC supports the following Product Feed upload methods:

    • URL (XML)
    • CSV file
    • Fetch from a designated FTP location

    Tip: Please refer to the Product Feed Upload Guideline for detailed instructions.
    Tutorials | How to Upload Product Feed Data?

     

    Required Fields

    The following fields are required for the DPM feature. If any required field is missing, the product catalog may fail to be created properly, or products may not display correctly in the recommendation message.

    Field Name Required Description
    id Required Unique product identifier. Each product must have a unique value.
    title Required Product name
    description Required Product description
    link Required Product page URL
    image_link Required Product image URL
    price Required Product price
    availability Required Product availability status

    Note: The system automatically excludes products where availability = out of stock to ensure that only purchasable products are recommended.

     

    # DPM Display Fields

    When the system generates a Dynamic Product Message, it reads the following fields from the Product Feed to create the product cards.

    Product Feed Field DPM Display Area Description
    image_link Main product image Product image displayed in a 1:1 ratio
    title Product title Product name
    price Product price Automatically formatted based on the bot’s currency settings
    description Product description Displays up to approximately 45 characters
    link Click-through link Directs users to the product page when the product card is clicked

     

    # System Processing Logic

    Product Availability Filtering

    • The system automatically excludes products where availability = out of stock to prevent out-of-stock items from being displayed in recommendation messages.

    Image URL Processing

    • If an image URL uses http://, the system automatically converts it to https://
    • The system performs URL encoding to ensure special characters display correctly

    Price Display

    • Product prices are automatically formatted based on the bot settings, including currency, language, and number format. Supported currencies include TWD, JPY, THB, and more.

    UTM Tracking

    • If UTM parameters are entered in the message settings, the system automatically appends them to the product links for tracking DPM clicks and revenue performance.

     

    # Setup Steps

    1. Set a name
    2. Select the target audience segment for this broadcast

    3. Select the product catalog to use

      Note: You must ask Crescendo Lab to upload the Product Feed first before you can select a product catalog here.

    4. Set the text message shown above the product carousel cards
    5. Set the notification message
    6. Set the number of recommended products to include
    7. Set recommended products
      You may enter a Product ID or Product Name to specify which products to include.
      If no product is specified, the system will automatically recommend personalized products based on customer behavior.

    8. Set UTM parameters

      Reminder: UTM parameters must be set in order to track performance data.

    9. You may save it as a draft and come back later to continue editing
    10. Select the sending method
      You can either schedule the message for a specific time or send it immediately. Once the system finishes preparation, the message will be sent right away.
       

    Note: Dynamic Product Message calculates recommended products based on each customer’s personalized behavior data, so test messages are not supported.

    If you need to preview the message content first, it is recommended to create a segment that contains only test users and send the Dynamic Product Message to that segment first. After confirming that the content and products are correct, you can then send it to the actual target segment.

     

    # Performance Report

    After sending, you can review the performance of each message in the feature list, including click-through rate, order count, and revenue.

    1. View message performance in the list
    2. Use the export button to export message performance data for a selected time range

     

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