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Tutorials｜Smart Redirect Tool - Profile Unification Link

  • Updated

    Product Overview

    The Smart Redirect Tool is a self-configurable web widget that helps brands redirect anonymous visitors to their LINE Official Account and complete identity integration. Through this tool, brands can effectively convert website traffic into identifiable and interactive LINE contacts, achieving data unification between their official website and social media channels.

    When visitors click on the Smart Redirect Tool and complete identity binding, the system automatically integrates their LINE ID with website visit records (User Unification), further establishing a complete Full-context Profile. This enables brands to:

    • Precisely execute remarketing campaigns and audience segmentation with tags
    • Connect customer service journeys to improve service efficiency
    • Enhance cross-channel personalized interactions and conversion performance

    The Smart Redirect Tool serves as a key bridge connecting "website traffic" and "social media management," helping brands transform "anonymous visitors" into "familiar contacts" while comprehensively improving interaction depth and operational efficiency.

     

    Setup Instructions

    Step 1: Prerequisites - SDK Installation

    1. Click Install in the Smart Redirect Tool section > The system will guide you to the SDK installation page
    2. Brands must first enable SDK settings in the Admin Center and obtain the SDK code: SDK installation instructions
      • Please note that under SDK > Connected Web channel > Tools, the "Smart redirect tool" module must be enabled
        Connected Web channel > Tools: enable the Smart redirect tool module

    ⚠️ Important Notice:

    To avoid displaying multiple widgets on your website and ensure a consistent user experience, please follow the instructions below:

    • Before implementing the new Smart Redirect Tool, make sure to remove any existing code related to the old Web Widget from your website. Then, follow the SDK setup guide to install the new SDK code properly.
    • If you are using Google Tag Manager (GTM) for deployment, please update your GTM configuration to use the new SDK version.

     

    Step 2: Creating a Smart Redirect Tool

    You can create a Smart Redirect Tool and complete identity integration settings through the [Smart Redirect Tool] page in the MAAC backend. Below is the setup process:

    • Basic Settings
    1. Set Redirect Tool Name: Enter an internal management name for this tool for easy identification and tracking.
    2. Select Website for Widget Display: If you have installed multiple websites in the Web SDK, please select the website source corresponding to your LINE Official Account to ensure smooth identity integration.
    3. Display Page Settings: Configure display pages or URLs according to brand needs
      • URL Path Explanation: The path URL is the URL after the domain. 
        Example: https://example.com/store/product/ 
        Path URL is: /store/product/. 
        For the homepage, the path URL is "/"
         
    4. Display Timing Brands can configure the widget display timing as needed. Three options are available:
      Show immediately
      The widget appears as soon as the visitor enters the page.
      Show after staying on page for N seconds
      The widget appears only after the visitor has stayed for the set number of seconds.
      Show when visitor is about to leave (Exit Intent) 🆕
      The widget appears the moment the system detects the visitor is about to leave the page, capturing the last opportunity to guide them to your LINE Official Account.
      📌 How "Show when visitor is about to leave" works
      Desktop: triggers when the visitor moves the mouse toward the top of the page (e.g., about to close or switch tabs, or click the address bar) or toward the left edge.
      Mobile: triggers when a clear, rapid upward scroll is detected after the visitor has already browsed for a while; a pull-to-refresh at the top of the page will not trigger it.
      This option currently works with Deeplink-type Smart Redirect Tools.
      Display timing option: Show when visitor is about to leave
    5. Display Frequency Brands can configure widget display frequency according to their needs
    • Widget Style
    1. Choose Desktop or Mobile Display
      1. Use on/off switches to customize which device widgets to enable
    2. Configure Widget Types Separately
      1. Widget Type Settings: You can choose from the following two widget types, flexibly using them based on your brand website style and promotional needs:
        • Image Widget: Displays only one image, suitable for using eye-catching visual materials to quickly attract user clicks and redirects.
        • Custom Plugin: Can simultaneously set title, description, and image, suitable for using text to supplement redirect incentives and improve user click rates.

    Identity Integration Link Explanation

    When users click the redirect widget, they will be redirected to the brand's LINE Official Account and automatically send a verification message (integration code).

    After completing the message sending, the system will integrate their website identity with their LINE identity.

    After successful identity integration, when users revisit the website within 30 days, their website footprints can still be continuously tracked, further strengthening the foundation for remarketing and interaction analysis.

    • Message Settings
    • Identity Integration Verification Message After Visitor Redirect to LINE OA
      1. Brands can customize whether to enable this
      2. Can edit communication messages before the binding code through the edit message button
    • Message Sent After Identity Integration When contacts send social identity integration verification and complete integration, this message will be automatically sent. If combined with a reward mechanism, prizes can be included in the message.
      1. Brands can customize whether to enable this
      2. New Contact Message Applicable to users joining the LINE OA for the first time or rejoining after unblocking. This message will only trigger once. Can be used for welcome messages, tutorials, or sending first interaction rewards.
      3. Existing Contact Message Applicable to users already in the contact list. You can choose whether to repeatedly trigger this message. Please note that repeated triggering will count toward message fees.
    • Tags Brands can customize tags that will be added to contacts who successfully join the official account and complete identity integration.

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